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Five Reasons To Add
A Blog To Your Business' Web Site
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by Sheila Finnerty
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A web log, or "blog", is a journal on
the web used to express opinions and provide information.
Think of them as modern newsletters that are updated as frequently
as you wish. They help individuals and businesses reach potential
customers, while also building a professional reputation.
If you are an expert in your field, then you should
consider adding a blog to your web site. Some of the benefits of
blogging are:
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| 1.
Build Credibility |
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A blog can help you establish
yourself as a subject-matter expert within your own field. Build
credibility and encourage prospects and clients to seek your opinion
by giving out some of your expert knowledge. |
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| 2. Communicate
With Your Customers |
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Blogging is great for forming
networks based on weak social ties. Many marketing emails, such
as newsletters, do not reach subscribers because of spam filters.
A blog that contains RSS feeds will enable visitors to subscribe to
your blog and receive information automatically. |
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| 3. Obtain
Feedback |
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Your blog will provide almost instant feedback from your market.
The feedback you obtain will not require waiting for reports or
month end. Although some visitors will only want to read your
pages and leave, other will be compelled to comment, sign up for
updates, and return for more information.
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| 4. Reach More Prospects |
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Including a blog on your web site can help your search engine optimization
(SEO). SEO is a critical for achieving a higher ranking with
search engines such as Goggle. Search engines are continually
looking for new content and regularly updated sites attract more
attention than web sites that do not change.
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| 5. Make Your Life Less Complicated
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Blogging keeps a running list of your information. At any
time, you can look back at your blog history in a searchable format,
as well as in a chronological format. Blogging tools make
it easy to update content and gives you the ability to add pictures,
links, maps, pdfs, etc., for even more detailed organization.
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If you would like more information about creating a web site
or adding a blog to your existing web site, please call us at 630-379-0330.
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>>Back to CSS Newsletter
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